Perception Vs Reality

Martech Zone articles tagged perception vs reality:

  • Sales Enablement
    sales marketing perception reality

    5 Misperceptions of Marketing and the Reality

    We’re working on a proposal right now where the prospect stated they wanted to move quick. Most salespeople would salivate with the opportunity to get a quick signature, but I view it now as a warning sign. Moving quickly typically leads to an expectation of getting leads quickly. While that may be possible until we thoroughly analyze the client, the…

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