Performance Marketing

Martech Zone articles tagged performance marketing:

  • Search MarketingHow SEO and PPC Work Together

    Unmasking The Secrets Of A Data-Based PPC-SEO Merger

    Merging pay-per-click (PPC) advertising and search engine optimization (SEO) can lead to pure performance marketing magic. However, Google tends to keep this tidbit of knowledge under wraps. That’s why even seasoned marketers think there’s no real connection between linking SEO initiatives and a PPC strategy. Fortunately, as the founder and president of a successful digital marketing firm, I know that research has…

  • Advertising TechnologySwaarm Ad Performance Platform

    Swaarm: Automate, Optimize, and Measure Your Advertising Performance

    Swaarm is a performance-based tracking platform that provides agencies, advertisers, and networks with the ability to fully track and control their marketing efforts in real-time ensuring profitable growth. The platform has been engineered from the ground up to be simple to use, yet powerful, with data-driven campaign automation to help marketers successfully measure and optimize campaigns at an economic price.…

  • Advertising TechnologyBest Display Ad Campaign Sizes

    What are the Highest CTR Mobile and Desktop Display Ad Sizes?

    For a marketer, paid ads have always been a reliable source of customer acquisition. While the way companies use paid advertising can vary — some use ads for retargeting, some for brand awareness, and some for acquisition itself — every one of us has to get involved in it in some way.  And, because of banner blindness/ad blindness, it’s not…

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