We were meeting with a perspective client today and were discussing what impacts website load speed. There’s quite a battle going on on the Internet right now: Visitors are demanding rich visual experiences – even on higher-pixel retina displays. This is driving larger images and higher resolutions which are bloating image sizes. Search engines are demanding ultra fast pages that have great supporting text. This means valuable bytes are being spent on text, not images.
A good friend of mine for many years is Steve Woodruff, a self-proclaimed (and very talented) Clarity Consultant, continues to share some rather ridiculous marketing-speak amongst websites and social media profiles. He shared his all-time favorite with me from a couple of years ago: We have pioneered a new model for sustainable, consumer-driven growth based on principles of complex adaptive systems. This is a new premise for strategy for a world undergoing deep structural change:
To be successful in today’s fast moving and end-user focused environment, marketers need a fast, secure, flexible solution that can deliver content in real time. Fastly’s platform speeds up websites and mobile apps by pushing content closer to your users, providing improved and secure experiences across the world. The key to smart marketing is prioritizing performance to improve conversions. Fastly Solution Overview Fastly is a content delivery network (CDN) that gives businesses complete control over
Magento is recognized as a top e-commerce platform, powering up to one-third of all online retail websites. Its massive user base and developer network create an ecosystem where, without much technical expertise, almost anyone can get an e-commerce site up and running quickly. However, there’s a downside: Magento can be heavy and slow if not properly optimized. This can be a real turn-off for today’s fast-paced customers who expect quick response times from the websites
Since Google owns much of the search market, we tend to focus on them quite a bit. However, Bing has been slowly capturing market share and has come out with some pretty unique apps – including Android and iPad. Some of the features of those applications and the Bing site itself have been so nice that we’ve watched Google borrow and enhance their own search engine in a similar fashion. Bing’s mapping is quite nice