How B2B Sales Has Changed

This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B companies are combining the two strategies. By combining an inbound and outbound approach to B2B sales, you can capture and score your leads as they interact with your content and social activity online. This provides

Avoid the App Store with “Add to Home Screen”

I know that I’ll probably catch some flack for this, but I’m not a Mac fan. Ok, I just plain can’t stand them. I can’t put my finger on why, but here’s a start: in order to develop an App for the illustrious iPhone, you must develop only on a Mac with Mac software—an investment well over $2,000. Nevertheless, the iPhone is a market-changer and a marketing medium to which businesses must cater. So, you