Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales

No-one could have realized the apocalyptic effect COVID-19 would have in our daily lives and the economy and in particular retail with the closure of many leading high street stores. It’s made brands, retailers, and consumers all rethink the future of retailing.  Beauty Matches Engine Beauty Matches Engine™ (BME) is a solution for beauty specific retailers, e-tailers, supermarkets, hairdressers, and brands. BME is an innovative white-labeled AI-based personalization engine that predicts and personalizes the product

4 Strategic Ways to Improve Your Visual Content in 2020

2018 saw about 80% of marketers use visual content in their social media strategies. Similarly, the usage of videos grew by nearly 57% between 2017 and 2018.  We have now entered an era during which users want appealing content, and they want it quickly. In addition to making that possible, here’s why you should use visual content: Easy to share Simple to remember Fun and engaging It’s thus clear that you need to step up your visual marketing game.

3 Real-Time Content Localization Methods to Increase Engagement

When people think about content personalization, they think about personal data that’s incorporated into the context of an email message. It’s not about just who your prospect or customer is, it’s also about where they are. Localization is a huge opportunity to drive sales. In fact, According to an infographic by Microsoft and VMob, utilizing real-time data can lead to hyper-personalized content creation. For example, a retailer who aligned seasonal marketing and promotional messages with

Build Sustainable Customer Relationships with Quality Content

A recent study found that 66 percent of online shopping behaviors include an emotional component. Consumers are looking for long-term, emotional connections that go beyond buy buttons and targeted ads. They want to feel happy, relaxed or excited when they shop online with a retailer. Companies must evolve to make these emotional connections with customers and establish a long-term loyalty that has influence beyond a single purchase. Buy buttons and suggested advertisements on social media

Boomtrain: Machine Intelligence Built for Marketers

As marketers, we’re always trying to gather intelligence about our customers’ behavior. Whether it’s through analyzing Google Analytics or looking at conversion patterns, it still takes a lot of time for us to go through these reports and make direct correlations for actionable insight. I recently learned about Boomtrain through LinkedIn, and it piqued my interest. Boomtrain helps brand better communicate with their users by delivering 1:1 individualized experiences that drive deeper engagement, greater retention,

40Nuggets: Engage and Convert without Annoying Visitors

There are a ton of tools on the market to help you increase conversions – including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you’re incorporating each of these, there’s a chance that you’re bombarding your visitor rather than simply helping them take the next step in their conversion path. 40Nuggets allows you to coordinate these strategies in a single, sophisticated targeting and conversion platform. The platform allows