Personalized Content
Articles Tagged personalized content:
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3 Real-Time Content Localization Methods to Increase Engagement
When people think about content personalization, they think about personal data that's incorporated into the context of an email message. It's not about just who your prospect or customer is, it's also about where they are. Localization is a huge…
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40Nuggets: Engage and Convert without Annoying Visitors
There are a ton of tools on the market to help you increase conversions - including popup signup forms, exit intent forms, targeted landing pages, online chat, and registration forms. If you're incorporating each of these, there's a chance that…
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Lyris Launches Automated Content Personalization
Lyris has released Lyris Predictive Personalization , a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber. By effectively combining content with audience demographic and behavioral data, Lyris…
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AddThis Adds Personal Targeting to Improve Engagement, Conversions and Revenue
Most of the marketing technology world is focused on getting visits. Link baiting is off the charts and it's resulting in terrible results for marketers. Getting someone to your site is actually pretty easy, but keeping them there and actually…
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How Consumers Use Social Media to Find Local Businesses
People use social media to find and engage with local businesses in various ways, leveraging the platforms' features like search and discovery tools, user-generated content ( UGC ), and influencer recommendations. Social media platforms have become essential for regional companies…
