Personalized Search

Martech Zone articles tagged personalized search:

  • Search MarketingGoogle Search Algorithm Updates through 2023

    History of Google Algorithm Updates (Updated for 2023)

    A search engine algorithm is a complex set of rules and processes that a search engine uses to determine the order in which web pages are displayed in search results when a user enters a query. The primary goal of a search engine algorithm is to provide users with the most relevant and high-quality results based on their search queries.…

  • Search Marketingincognito

    Checking Your Site’s Rank with Personalized Search

    One of my clients called last week and asked why, when she searched, her site was first in the rankings but another person had her down the page a bit. If you hadn’t heard the ruckus, Google has turned on personalized search results permanently. That means that based on your search history, your results will differ. If you’re checking your…

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