What is Netnography?

You’ve all heard my thoughts on buyer personas and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient, and accurate means of creating buyer personas. One means of this is online research companies utilizing location-based social media data (geotagged) to analyze the social interactions and preferences of customers based on a