Pew Research

Martech Zone articles tagged pew research:

  • Social Media & Influencer MarketingE-commerce influencer marketing secrets

    5 Secrets to Making Influencer Marketing Work for Your E-Commerce Campaigns

    An old rule for salespeople is to stay in front of their target audiences. Today, that means being visible on and available through popular social media channels. After all, Pew Research suggests that around seven out of every ten consumers use social media. This trend keeps growing year after year and shows no signs of reversing course.  Yet being on…

  • CRM and Data PlatformsBest Practices For A Better Experience For Considered Purchases

    3 Best Practices For A Better Experience For Considered Purchases

    Whether it’s a young couple buying their first home, new parents purchasing life insurance, or soon-to-be empty nesters securing a loan for their college student, considered purchases are big ticket items that involve a high degree of financial and emotional risk. They require time and forethought, and for most consumers, plenty of comparison shopping. 81% of Americans say they rely…

  • Social Media & Influencer MarketingFacebook

    Succeeding at Facebook Marketing Takes an “All Data Sources on Deck” Approach

    For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80% of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users are also highly engaged, with more than three-quarters of them visiting the site daily and over half logging in multiple times per day.…

  • Marketing Infographicsfacebook power user infographic

    The Facebook Power User

    Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough…

  • Content MarketingiStock 000006412772XSmall

    SaaS Shifts to Offer Database as a Service

    A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I’ve written in the past that I believe Email Service Providers have jumped the shark – and it appears the forward-thinking ESPs have already taken note. Scott spoke to ExactTarget’s goal of being the Marketing Hub…

  • Mobile and Tablet Marketing

    It Is Not the Critic Who Counts

    It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again…

  • Mobile and Tablet Marketing

    ExactTarget Takes Customer Service up a Big (Social) Notch

    This morning, I received an email from the folks at ExactTarget that stated that their customer portal had been upgraded to include case management. This isn’t just any little customer portal, though! ExactTarget 3sixty is a fully functioning customer-centric social network that’s integrated with case management, product recommendations, a training library and forums for customers to help one another. I…

  • Mobile and Tablet Marketing

    Three Companies Nominated for TechPoint Mira Awards!

    Three companies that I’m closely aligned with have been nominated as finalists for Indiana’s Mira Awards: ExactTarget – no doubt with it’s growth and fantastic leadership that this company will be a a worthy recipient of the award. There are pieces of ExactTarget’s system that simply defy the laws of physics on how quickly they can produce and send emails.…

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