We’ve written, to a great extent, the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in the simple process of typing in a web page and having that page load for you. Now that half of almost all site traffic is mobile, it’s also imperative to have lightweight, really fast
We’ve been fans of Pingdom for quite some time. It’s a dead-simple tool to monitor your sites, web applications and APIs to ensure that they’re up and running. We monitor Martech Zone, DK New Media and CircuPress with the service. While working with one client, we implemented it at, we made a specific API call that responded with a difficult query so that we could monitor response times of the application from across the globe.
Inspired by a question on Quora, here’s a list of my favorite SEO tools heading into 2011: First, the tools that I can not live without: Google Search Console – understanding impressions and conversion rate off of a search engine results page is as important as ranking well. Authority Labs – tracking the keywords you’re ranking on every day will provide you with the data you need to make the necessary adjustments as well as
Do you know? How about your database? Is your domain resolving? Are your site and pages up but just serving database errors? We actually had an instance a couple weeks ago where our site was fully operational, but we were running into issues with the number of database connections. Unfortunately, we found out by an unhappy client notifying us. He didn’t understand why he had to bring it to our attention – he was right!