The State of Social Media Marketing 2015

We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact is… if your business is not marketing on social media, you’re missing a huge opportunity. In fact, 33% of marketers identified social media as a

Ultimate Guide to Pinterest Metrics

We get quite a nice stream of traffic from Pinterest. It’s fairly consistent as long as our posting on Pinterest is consistent. It also helped when we installed the Pinterest Pin It Button For Images – you’ll see it if you mouseover the image below. Quite a few more people are sharing our infographics. Our Marketing Infographics board almost has 1,000 followers and we honestly do very little outside of posting our infographics there! The

Should Your Business Be On Pinterest?

This decision tree from Zoom Creates Blogs is a great tool for businesses to decide whether or not they have the resources and should invest the time and energy in building a Pinterest strategy. It’s a beautiful infographic and very practical. If your business decides not to develop its own Pinterest strategy, though, it doesn’t mean you can’t piggyback on other people’s boards! Some of our clients sponsor and work with successful Pinterest board operators

Social Media How-To Kit

If you’re in the ecommerce space, chances are, you are already using social media in order to increase awareness of your product and sales. So, you’ve edited your company’s Facebook page to the new Timeline layout, and you may have created a Pinterest page for your business to use visuals to your advantage. But your conversions might not be where you want them to be. Zmags (a client), a digital catalog publisher that specializes in