Pinfluencer: Marketing and Analytics From Pin to Purchase

Companies have found some incredible results utilizing Pinterest to grow their marketing reach. As with any social platform, Pinterest has its own marketing best practices, campaign opportunities and influencers. Pinfluencer is a marketing and analytics platform that integrates with your site’s analytics to provide you with return on investment data. They’ve also added a new Pinterest promotion platform that enables you to host promotions on Facebook, choose from multiple contest types and track reach and

Understand. Be on Brand. Build trust.

While Internet-based marketing tactics might be way cooler than some boring old print ad, that coolness factor doesn’t relieve you from doing basic branding work. All touchpoints are prime opportunities to increase your brand love with your target audiences. Understand how the person on the other side of the conversation is using that digital technology. At what level is she open to engaging with you at this touchpoint? If she’s busy checking her email during

Shut Up and Savor the Great Posts?!

This is more of a question for discussion rather than a comment. My experience with blogging is that consistency is everything. If your readers expect to have new content on a daily basis, they will return to your site on a daily basis to get that content. A good question is: How many times will a visitor return to your website to check for new content before they stop returning? I’ve been doing some testing