Martech Zone articles tagged pipeline:

  • Advertising TechnologyShape CRM, Sales Automation, Pipeline Management

    Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management

    It’s amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management (CRM) was no longer a platform, it’s basically a feature. The platforms of old require often require massive implementation budgets that incorporate third-party integrations and tons of automation. I know… my…

  • CRM and Data PlatformsCapsule CRM Made Simple

    Capsule: Customer Relationship Management and Sales Pipelines Made Simple

    Over the years, I’ve implemented, integrated, used, and optimized many customer relationship management (CRM) platforms for my companies and clients. Prospects and clients often ask us what the best CRM platform is on the market. There is no best. In my opinion, a CRM with a great return on investment has three factors that impact its effectiveness: Process Alignment –…

  • Analytics & TestingClearbit - Weekly B2B Visitor Report

    Clearbit’s Weekly Visitor Report: Know Who’s Visiting Your Website, Convert The Ones That Matter

    Having a detailed, qualitative understanding of your website traffic is essential to building effective, data-driven B2B marketing campaigns. Knowing who your visitors are, where they are on the campaign journey, and how likely they are to buy makes it possible to provide more personalized experiences — and ultimately increase conversions.  Potential customers won’t always raise their hands when they visit…

  • CRM and Data PlatformsStreak: Gmail-Integrated CRM For Sales Pipelines

    Streak: Manage Your Sales Pipeline in Gmail With This Full-Featured CRM

    Having established a great reputation and always working on my site, my speaking, my writing, my interviews, and my businesses… the number of responses and follow-ups I need to make often slips through the cracks. I have no doubt that I’ve lost great opportunities simply because I didn’t follow up with a prospect in a timely manner. At issue, though,…

  • Sales EnablementHubspot Free CRM

    Why HubSpot’s Free CRM is Skyrocketing

    In the early days of a business, managing information about your contacts and customers isn’t difficult. However, as your business grows and as you get more customers and hire more employees, information about contacts gets scattered across spreadsheets, notepads, sticky notes, and hazy memories. Business growth is amazing and with it comes the need to organize your information. This is where HubSpot CRM comes…

  • Sales EnablementSales Gamification

    ConnectLeader TopRung: B2B Sales Gamification and Performance Management Tool

    B2B sales acceleration technologies innovator ConnectLeader has announced the availability of its TopRung sales gamification and performance management tool. TopRung uses the power of team competition to align, adopt and accelerate sales activities, as well as drive sales process adoption and create more lead generation conversations that become pipeline opportunities. TopRung uses the power of team competition, sportsmanship and fun to: Align, adopt and accelerate sales activities Drive sales process…

  • Content Marketing
    share pipedrive

    Pipedrive: Visibility Into Your Sales Pipeline

    Our business is a bit unique in that we’re a specialty agency that works with a select few clients. However, with this publication along with our overall social presence produces a lot of leads. So many leads, in fact, that we often don’t have the time and resources to filter and prequalify each of those leads to identify that leads…

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