PR Professionals: You’re not exempt from CAN-SPAM

The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” PR professionals distributing press releases to bloggers definitely qualify. The FTC guidelines are clear for commercial emailers: Tell recipients how to