15 Resources to Find and Pitch Reporters and Journalists

Agility PR Solutions – A suite of products and services are trusted by PR agencies and organizations across the world. Bitesize PR – We make it easy for small businesses to find and respond to great media opportunities. Gorkana – the most comprehensive and accurate media intelligence in the UK. Help A Reporter Out – From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted

The Public Relations Lesson We Learned When Pitching Our Story

Years ago I wrote a post on the mechanics of how to write a pitch from my perspective as a publication. One of the last things I mention in the article is that it has to be relevant to our audience. I’m going to go a step further and say, with all the noise and crap pitches out there, that there’s an enormous opportunity for good PR to weed through the clutter and get on

How to Pitch an Influencer, Blogger, or Journalist

In the past, I’ve written about how to NOT pitch a blogger. The saga continues as I get an endless stream of unprepared public relations professions who don’t have the information I need to promote their client’s products or services. It took a while to actually get a pitch that was worth showing. I received an email from a social media strategist with Supercool Creative. Supercool is a creative agency specializing in online video creative

Pressfarm: Find Journalists to Write About Your Startup

At times, we have pre-revenue, pre-investment startups who ask us for marketing assistance and there’s really nothing we can do since they don’t have budget. We often provide them some advice which consists of incentivizing word-of-mouth marketing (aka referrals) or to take what little money they have and get a great public relations firm. Since content and inbound marketing requires research, planning, testing and momentum – it takes too much time and requires to many

The Right Tool for Influencer or Journalist Outreach

Meltwater has been a great sponsor for our blog. We did an international webinar with them on social listening that was jam packed and had a huge response. And we’re about ready to release our first infographic with them! The sponsorship is focused on their News and Buzz products for traditional and social listening, respectively, but I wanted to bring up an aspect of their News product for Public Relations professionals that makes my life

How NOT to Pitch to an Influencer, Blogger, or Journalist

I received this email from a public relations professional to see if I would blog about their customer on the Martech Zone. This is the entire email, followed by her contact information and phone number. [Client Name] is expanding its international business and services by acquiring a UK-based multimedia service provider next week, further strengthening its global footprint and reaching new markets. Through this acquisition [Client Name], known for producing unrivaled multimedia experiences for brands