5 Ways for Public Relations Professionals to Improve their Pitches

Personalization increases conversion rates. That’s not a theory, personalization’s effectiveness has been proven over and over. If you’re a public relations professional, your conversion is your ability to have a publication or influencer share your client’s story or event. It’s only logical that personalization assists that transformation, yet professionals continue to destroy their relations (remember… that’s the R in PR) with batch and blast systems and techniques. We’ve written and shared how to pitch a

PR Professionals: You’re not exempt from CAN-SPAM

The CAN-SPAM act has been out since 2003, yet public relations professionals continue to send mass emailings on a daily basis to promote their clients. The CAN-SPAM act is pretty clear, it covers “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service.” PR professionals distributing press releases to bloggers definitely qualify. The FTC guidelines are clear for commercial emailers: Tell recipients how to