Platform

Martech Zone articles tagged platform:

  • Marketing & Sales VideosShuffll AI-Driven Video Marketing Assistant

    Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos

    If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…

  • Sales and Marketing TrainingMarketing Buzzwords

    The Top 10 Marketing Buzzwords in 2023

    Utilizing marketing buzzwords in your advertising and content can have positive and negative aspects. Here are some potential advantages and disadvantages: Why You Should Use Marketing Buzzwords Attention-Grabbing: Buzzwords are often catchy and can capture the attention of your target audience. They can create curiosity and make your content stand out in a crowded market. Trendy Appeal: Buzzwords are usually…

  • Content MarketingConductor Enterprise Organic Marketing Platform

    Conductor: An Organic Marketing Platform for Your Enterprise MarTech Stack

    We are in the age of information overload. With today’s constant stream of data, even the savviest digital marketer can feel overwhelmed. You don’t need the answer to every question — you just need the key to unlocking value in your campaigns and programs. You need service that’s personalized, accessible and efficient. Introducing New Ways to Explore and Share Insights…

  • Content MarketingHappy Customer

    How to Keep Your Users Happy When Releasing a Major Update to Your Application

    There’s an inherent tension in product development between improvement and stability. On the one hand, users expect new features, functionality and maybe even a new look; on the other hand, changes can backfire when familiar interfaces suddenly disappear. This tension is greatest when a product is changed in a dramatic way – so much that it could even be called…

  • Marketing Infographics
    social media demographic profile

    Social Media Demographics

    I’m not sure of the real value of looking at demographics by social media site when the penetration and diversity of these social media sites are so widespread. The fact is that you can find pockets of prospects or industry pundits in all of them. I suppose it is somewhat interesting to see that there are nuances in the demographics…

  • Content MarketingScreen Shot 2012 04 06 at 8.35.14 AM

    SEO Is Dead

    SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for…

  • Content MarketingDepositphotos 19720149 s

    The 7 Habits of a Successful Web 2.0 Application

    Dion Hinchcliffe wrote a great article at Ajax Developers Journal, here’s my favorite excerpt: The Essentials of Leveraging Web 2.0 Ease of Use is the most important feature of any Web site, Web application, or program. Open up your data as much possible. There is no future in hoarding data, only controlling it. Aggressively add feedback loops to everything. Pull…

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