Conductor: An Organic Marketing Platform for Your Enterprise MarTech Stack

We are in the age of information overload. With today’s constant stream of data, even the savviest digital marketer can feel overwhelmed. You don’t need the answer to every question — you just need the key to unlocking value in your campaigns and programs. You need service that’s personalized, accessible and efficient. Introducing New Ways to Explore and Share Insights and Opportunities in Conductor Searchlight  Conductor is unveiling a new suite of features for our

How to Keep Your Users Happy When Releasing a Major Update to Your Application

There’s an inherent tension in product development between improvement and stability. On the one hand, users expect new features, functionality and maybe even a new look; on the other hand, changes can backfire when familiar interfaces suddenly disappear. This tension is greatest when a product is changed in a dramatic way – so much that it could even be called a new product. At CaseFleet we learned some of these lessons the hard way, albeit

Social Media Demographics

I’m not sure of the real value of looking at demographics by social media site when the penetration and diversity of these social media sites are so widespread. The fact is that you can find pockets of prospects or industry pundits in all of them. I suppose it is somewhat interesting to see that there are nuances in the demographics based on the platform, though. In a perfect world, your brand would create a presence

SEO Is Dead

SEO is dead as we know it. The old math of increased backlinks and stuffing keywords is now a target for Google to identify your site and bury it in the search results. SEO is no longer a math problem, it’s a human one. Social indicators are becoming key to ranking and link algorithms are being retired. It’s time for you to see the truth about SEO… and adjust accordingly. Of course we utilized a

The 7 Habits of a Successful Web 2.0 Application

Dion Hinchcliffe wrote a great article at Ajax Developers Journal, here’s my favorite excerpt: The Essentials of Leveraging Web 2.0 Ease of Use is the most important feature of any Web site, Web application, or program. Open up your data as much possible. There is no future in hoarding data, only controlling it. Aggressively add feedback loops to everything. Pull out the loops that donâ?’t seem to matter and emphasize the ones that give results.