Podcast Advertising Is Coming of Age

With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example. Dynamically inserted ads increased their proportion of ad spend by 51% from 2015 to 2016 according to an IAB Podcast Ad Revenue Study. I look forward