Casted: The Audio Content Marketing Solution for Enterprise Brands

Developed from the idea that conversations should be the throughline to all marketing content, Casted is the only content marketing platform built to empower marketers to access, amplify, and attribute their brand podcast content to fuel their entire content marketing strategy. Unlike other content marketing solutions, which are built to help marketers churn out more and more written content, Casted enables marketers to be more effective and efficient by taking the audio-first approach. With the Casted

How To Start A Podcast For Your Business (With Lessons Learned From Me!)

When I started my podcast years ago, I had three distinct goals: Authority – by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has led to some incredible opportunities – like helping co-host Dell’s Luminaries podcast which resulted in the top 1% of most-listened podcasts during its running. Prospects – I’m not shy about this… there were companies that I wanted to work with because I saw

Podcasting Continues to Grow in Popularity and Monetization

We’ve got about 4 million downloads of 200+ episodes of our marketing podcast to date, and it continues to grow. So much so that we invested in our podcast studio. I’m actually in the design phases of a new studio that I may be relocating to my home since I find myself either participating or running so many podcasts. From its humble beginnings in 2003, podcasting has become an unstoppable force in content marketing and

Podcast Advertising Is Coming of Age

With the unbelievable growth of podcasting over the years, I feel as though the industry has been slow to adapt advertising technologies to it. There’s little or no reason why the same advertising strategies developed for video couldn’t be applied to podcasting – even just pre-roll ads, for example. Dynamically inserted ads increased their proportion of ad spend by 51% from 2015 to 2016 according to an IAB Podcast Ad Revenue Study. I look forward