Marketing Podcast

Martech Zone articles tagged Marketing Podcast:

  • Content Marketing
    Podcasting Popularity: Statistics for 2023

    Podcasting Continued its Growth In Popularity in 2023

    Podcasting has carved out a significant niche in the digital landscape, emerging as a leading medium for personal expression, storytelling, and education. In the past decade, its popularity has been nothing short of meteoric, capturing the attention of audiences worldwide. We’ve got over 4 million downloads of 200+ episodes of our marketing podcast, and it continues to grow despite me not…

  • Sales EnablementEvolution of the Salesperson

    The Evolution of the Salesperson

    The evolution of salespeople over the decades has been a fascinating journey, shaped by changing economic landscapes, evolving consumer behaviors, and the relentless march of technology. From the 1800s to the present day, salespeople have adapted their strategies to meet the demands of each era. This article explores this remarkable transformation by delving into the key characteristics, strategies, and consumer…

  • Content MarketingHost, Syndicate, Share, Promote Podcasts

    Where To Host, Syndicate, Share, Optimize, And Promote Your Podcast

    Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own…

  • Mobile and Tablet MarketingSmart Banner for Apple iPhones on iOS

    Promote Your iTunes Podcast with a Smart App Banner

    If you’ve read my publication for any extended period of time, you know that I’m an Apple fanboy. It’s simple features like I’m going to describe here that makes me appreciate their products and features. You’ve probably noticed that when you open a site in Safari in iOS that businesses often promote their mobile application with Smart App Banner. Click…

  • Sales EnablementDigital Marketing Transformation

    Four Common Characteristics With Companies Who Transformed Their Digital Marketing

    I recently had the pleasure to join the CRMradio podcast with Paul Peterson from Goldmine, discussing how companies, both small and large, are leveraging digital marketing. You can listen to it here: Be sure to subscribe and listen to CRM Radio, they’ve got some amazing guests and informative interviews! Paul was a great host and we walked through quite…

  • Content Marketingpodcast

    How to Record Premium Quality Audio via the Web

    With solutions like Skype, teleconference software, and VOIP, you’d think recording two people across the world from one another would be the easiest thing in the world. It’s not. And it’s quite frustrating. Sure, if you have two folks with excellent equipment and high bandwidth, it can be done. The problem arises when you have guests on your podcast from…

  • Content Marketing
    Depositphotos 67784221 m 2015

    The Public Relations Lesson We Learned When Pitching Our Story

    Years ago I wrote a post on the mechanics of how to write a pitch from my perspective as a publication. One of the last things I mention in the article is that it has to be relevant to our audience. I’m going to go a step further and say, with all the noise and crap pitches out there, that…

  • Content Marketingecamm skype call recorder

    How to Record a Podcast Interview on Skype

    We’ve now had two of our Expert Interview series on our Podcast and it’s gone incredibly well. We already have Edge of the Web Radio which is a success and done in partnership with our partners at Site Strategics. At times, though, we wanted to take a really deep dive with an expert while EdgeTalk focuses on a topic. With…

  • Content Marketingideal length

    What’s the Ideal Length of… Everything?

    What’s the ideal character count of a tweet? A Facebook post? A Google+ Post? A paragraph? A domain? A hashtag? A subject line? A title tag? How many words are optimal in a blog headline? How many words in a LinkedIn post? A blog post? How about how long the optimal YouTube video should be? Or podcast? Ted Talk? Slideshare…

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