How To Start A Podcast For Your Business (With Lessons Learned From Me!)

When I started my podcast years ago, I had three distinct goals: Authority – by interviewing leaders in my industry, I wanted to get my name known. It definitely worked and has led to some incredible opportunities – like helping co-host Dell’s Luminaries podcast which resulted in the top 1% of most-listened podcasts during its running. Prospects – I’m not shy about this… there were companies that I wanted to work with because I saw