Here are Our Community’s Favorite Marketing Podcasts

If you haven’t listened to podcasts, I’d absolutely encourage you to. Download Stitcher or use your mobile device or use your desktop’s podcasting platform. iTunes or Google Play will let you search and subscribe to them as well. Last night, we had a great conversation with a local leader who was training for his first mini-marathon at 58 years young. He said that, in training, one of the best things that he’s ever done was to tune

gShift: A Case Study in SaaS Onboarding Best Practices

We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding strategies. First, I believe there are four key stages to Software as a Service onboarding: Post Sales – It’s critical at this

The Playbook for B2B Online Marketing

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert

Design a Robust Mobile App for iPhone and Android in 5 Steps

My Mobile Fans offers affordable mobile apps and mobile websites for the individual, non-profit and small business environment via their industry leading Do-It-Yourself (DIY) app builder. With over 40 rich features for leveraging mobile, location and social media, they may be the most affordable and robust mobile app building platform on the market. The application is quite simple, providing a step-by-step wizard to pull you through setting up your mobile application. Step 1: Select your

Content Marketing Versus Advertising

Whenever I see a versus blog post or article that takes one marketing strategy and pits it against the other, I’m always concerned. In this case it’s a head to head between content marketing and advertising. While investments in content marketing may be accelerating and advertising may be flat or decreasing… it doesn’t mean that you should just take your budget and move it. In fact, content marketing with advertising is a great strategy. Content