Popups

Martech Zone articles tagged popups:

  • Email Marketing & AutomationGetResponse: Email, Email marketing, SMS, Chat, Ad, Landing Page, Website Builder - Marketing Suite

    GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email

    Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology (martech) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can significantly detract from the core objectives of marketing strategies. Recognizing these challenges, modern martech platforms have begun to evolve, offering a broad…

  • Content MarketingLanding page solution by Instapage

    Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution

    As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope…

  • Analytics & TestingUnbounce: Landing Page Builder and Optimization Using AI

    Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance

    Even if your company has invested in a full, robust marketing stack, you’ll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly… which is often counter to the effort required on a typical content publishing platform. Unbounce is an AI-powered landing page builder that…

  • Email Marketing & AutomationB2B Martech: Applying Consumer Marketing Strategies in the Business-To-Business World

    B2B Martech: Applying Consumer Marketing Strategies In The Business World

    The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…

  • Content MarketingPoptin Popups, Forms, Autoresponders

    Poptin: Smart Popups, Embedded Forms, and Autoresponders

    If you’re looking to generate more leads, sales, or subscriptions from the visitors entering your site, there’s no doubt about the effectiveness of popups. It’s not as simple as automatically interrupting your visitors, though. Popups should be intelligently timed based on visitor behavior to provide as seamless an experience as possible. Poptin: Your Popup Platform Poptin is a simple and…

  • Analytics & TestingZymplify Marketing as a Service

    Zymplify: Marketing as a Service for Small Business

    Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the features necessary for a small business to attract, acquire, and report on leads online. However, it does it for less than…

  • Analytics & Testing
    downward data

    5 Data Disconnects and Bad Marketing Assumptions

    We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated the layout of our site, ease of navigation, and quality of our content – it also pointed to something that…

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