3 Rules of Psychology in Sales and Marketing

There were a group of my friends and colleagues that had recently gotten together to opine over what’s wrong with the agency industry. For the most part, it’s that the agencies that execute well often struggle more and charge less. The agencies that sell well charge more and struggle less. That’s a wacky thought, I know, but see it over and over. This infographic from Salesforce Canada touches on the psychology of sales and marketing