Virtual Events Don’t Have to Suck: Marketing Departments Can Make Them Dazzle

We all participated in a lot of virtual events during the pandemic — every human interaction became a Zoom or Meets meeting. After two years of staring at screens, it’s hard to get people to tune into another boring virtual event or webinar. So, why are the best marketing teams investing in virtual events and webinars? When well executed, virtual events tell the brand’s story in a visual format and are able to capture a

How To Set Up Your PowerPoint Slide Show In A Single Window for Virtual Events

As companies continue to work from home, the number of virtual meetings has skyrocketed. I’m actually surprised at the number of meetings where the presenter has issues actually sharing a PowerPoint Presentation on screen. I’m also not omitting myself from this… I’ve goofed a few times along the way and delayed the start of a webinar due to issues I’ve injected. One absolute setting, though, that I ensure is set and saved with every online

SiteKick: Automate White-Labeled Analytics Reporting for your Clients

If you’re working for multiple clients, building a baseline report or integrating multiple sources into a dashboard solution can be quite complex. SiteKick can handle all your recurring reporting with weekly, monthly, and quarterly reports. Each report is in a presentation format (PowerPoint) and can be branded, white-labeled to your agency or client, and the results can be edited or additional information provided before sending to your client. SiteKick Provides the Following Benefits Multi-Source Reporting

Find the Center of Gravity for Great Presentation Design

Everyone knows that PowerPoint is the language of business. The problem is, most PowerPoint decks are nothing more than a series of overstuffed and often confusing slides that accompany nap-inducing soliloquies by presenters. Having developed thousands of presentations, we’ve identified best practices that are simple, yet rarely employed. To that end, we created Center of Gravity, a new framework for building presentations. The idea is that each deck, every slide, and every piece of content

CELUM Advances Digital Asset Management

We’ve written about the purpose of Digital Asset Management systems and their ability to help secure branding and messaging, provide a searchable engine for finding content, as well as a means of converting media types for use via different channels. Advanced marketers even utilize the systems to monitor sales and marketing alignment as well as sales effectiveness. While many other DAM system are essentially a glorified file system that does not really improve processes, CELUM