3 Things to Consider with Google Text Ad Changes

Google’s expanded text ads (ETAs) are officially live! The new, longer mobile-first ad format is rolling out across all devices alongside the existing desktop-friendly standard ad format – but only for the time being. Beginning October 26, 2016, advertisers will no longer be able to create or upload standard text ads. Eventually, these ads will fade into the annals of paid search history and disappear from your search results page entirely. Google has granted advertisers

Cappuccino and the Lies of Packaging

Last week I stopped for a McSkillet burrito on the way to work. I could probably write a post just on how much I love those and Qdoba breakfast burritos, but I’ll spare you. While I was at McDonalds, my curiosity got the best of me and I ordered a McCafe Mocha rather than stopping at my favorite coffee shop. Colorful, sophisticated signs and packaging with earth tones surround you and make you feel as

2009 Prediction: Search and Mobile are the Future

My take away from the presentation is that Mobile usage continues to steadily gain adoption, providing a new avenue for companies to reach their customers. It’s why I’m optimistic for integrating mobile marketing to your sites and campaigns with firms like Connective Mobile. Additionally, the slides provide a lot of proof that the growth of Search Marketing (organic and pay-per-click) will continue to explode in growth because of the measurable results and fantastic return on