How PPC Enhances Inbound Marketing

One of the big conversations that is going on today is how to allocate your money with your inbound marketing efforts. Marketers, on average, are using over 13 different tactics in their strategies to attract new leads (source: Content Marketing Institute), including infographics, blogging, email campaigns, videos, etc. So, how do we figure out where to spend it and how much to spend? The inbound marketing strategy looks different for each business and industry. Budgets