Pragmatic Marketing
Martech Zone articles tagged Pragmatic Marketing:
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Mobile and Tablet Marketing
We vs. You! Are you Tuned In?
After reading quite a bit of Tuned In, I was really intrigued by one of the questions posed by the team at Pragmatic Marketing. Is your website talking about your company or is it talking about your customers? Though it’s important to justify your authority in your space, it’s much more important for you to speak to what you’ve achieved…
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Search Marketing
Deciding new Products, Services or Features
This week I received Tuned In from Pragmatic Marketing. I’m about a third of the way through the book right now and enjoying it. There are a lot of hands-on examples of how business hubris has lead them down the path of poor decisions because they weren’t ‘Tuned In’ to their prospects. By not figuring out what their prospects needed,…