The Power of Data: How Leading Organizations Leverage Data As A Competitive Advantage

Data is the current and future source of competitive advantage. Borja Gonzáles del Regueral – Vice Dean, IE University’s School of Human Sciences and Technology Business leaders completely understand the importance of data as a fundamental asset for their business growth. Although many have realized its significance, most of them still struggle to understand how it can be utilized to derive improved business outcomes, such as converting more prospects into customers, enhancing brand reputation, or