How Predictive Analytics Is Being Utilized In Healthcare Marketing

Effective healthcare marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can help marketers reach people so they can get the best care possible. Tools can identify signals that indicate what patients need when they search for medical resources online.  The global predictive analytics in healthcare market was valued at $1.8 billion in 2017 and is estimated to reach $8.5 billion by 2021, growing at a rate of

How Email Marketers Are Using Predictive Analytics To Improve Their Ecommerce Results

The emergence of predictive analytics in email marketing has become popular, especially in the ecommerce industry. Utilizing predictive marketing technologies has the capability to improve targeting, timing, and ultimately convert more business via email. This technology is playing a key role in identifying what products your customers are likely to purchase, when they’re likely to make a purchase, and the personalized content that will drive the activity.  What is Predictive Marketing? Predictive marketing is a strategy

8 Trends in Retail Software Technology

The retail industry is a huge industry carrying out numerous tasks and activities. In this post, we will discuss the top trends in retail software. Without waiting much, let us move towards trends.  Payment Options – Digital wallets and different payment gateways add up the flexibility to online payments. The retailers get an easy yet secure way to meet the payment requirements of the customers. In the traditional methods, only cash was allowed as the payment

4 Ways Machine Learning Is Enhancing Social Media Marketing

With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of

Alteryx: The Analytic Process Automation (APA) Platform

When my company assists and drives digital transformation journeys in enterprise companies, we focus on 3 key areas – people, processes, and platforms. We then create a vision and roadmap to help the company automate and build efficiencies internally as well as transform the customer experience externally. It’s a difficult engagement that can take months, incorporating dozens of meetings with leadership and in-depth analysis of the data, platforms, and integrations that the business is dependent