Predictive Sales Analytics
Martech Zone articles tagged predictive sales analytics:
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Analytics & Testing
The Future of B2B Sales: Blending Inside & Outside Teams
The COVID-19 pandemic set off rippling repercussions throughout the B2B landscape, perhaps most significantly around how transactions are taking place. Certainly, the impact to consumer purchasing has been immense, but what about business to business? According to The B2B Future Shopper Report 2020, a mere 20% of customers buy directly from sales reps, down from 56% in the year prior. Certainly,…