How To Host, Syndicate, Optimize, and Promote Your Podcast

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host

Find the Center of Gravity for Great Presentation Design

Everyone knows that PowerPoint is the language of business. The problem is, most PowerPoint decks are nothing more than a series of overstuffed and often confusing slides that accompany nap-inducing soliloquies by presenters. Having developed thousands of presentations, we’ve identified best practices that are simple, yet rarely employed. To that end, we created Center of Gravity, a new framework for building presentations. The idea is that each deck, every slide, and every piece of content

4 Ways Your Presentation Management Strategy – or Lack Thereof – is Wasting Time, Resources and Business

Can you help me put this presentation together? My meeting’s in an hour. I can’t find the slide. That’s the wrong slide. $#!* That’s the wrong deck. Sound familiar?  Then you are NOT using an effective presentation management strategy.  And, as a result, you are losing time, resources and, above all, business.  Presentation management ensures that the right message is communicated at the most critical juncture – when a sales person is talking with a

Crank Up Your Content Marketing by Identifying These 6 Gaps

I had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While quality of content is paramount to our

The Rise of the Modern Mobile Traveler

Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as: Millennials lead the mobile travel charge: most mobile travelers are consumers between 25-44 years old.