Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host
Everyone knows that PowerPoint is the language of business. The problem is, most PowerPoint decks are nothing more than a series of overstuffed and often confusing slides that accompany nap-inducing soliloquies by presenters. Having developed thousands of presentations, we’ve identified best practices that are simple, yet rarely employed. To that end, we created Center of Gravity, a new framework for building presentations. The idea is that each deck, every slide, and every piece of content
Sales, as an industry, is rapidly evolving. Sales teams have always been able to make incremental tactical improvements in their process, but in the last few years, sales has entered a new era fueled by technology, analysis and a dramatic change in buyer behavior. Sales managers have put a new focus on using technology to measure sales rep activity and improve operations through quantitative analysis and experimentation with tactics and strategy. If you compare a
Can you help me put this presentation together? My meeting’s in an hour. I can’t find the slide. That’s the wrong slide. $#!* That’s the wrong deck. Sound familiar? Then you are NOT using an effective presentation management strategy. And, as a result, you are losing time, resources and, above all, business. Presentation management ensures that the right message is communicated at the most critical juncture – when a sales person is talking with a
I had the pleasure of doing a webinar yesterday as part of Instant E-Training’s Content Marketing Virtual Summit. You can still register for free, watch the recordings, and download the ebooks and presentations. My specific topic is on a strategy we’ve been working with our clients on for the last few years – identifying gaps in their content strategy that help them build authority and drive conversions. While quality of content is paramount to our
Usablenet has prepared a new series of infographics that illustrate the rapid evolution of mobile in the travel industry, with stats speaking to the rise of the modern mobile traveler, the surprising results a mobile loyalty program can have on booking frequency, how millennials are prioritizing mobile in their travel decisions, and more. The full series includes takeaways such as: Millennials lead the mobile travel charge: most mobile travelers are consumers between 25-44 years old.
Good friend Chris Reed of Cast A Bigger Net messaged me asking if I had given Canva a try and he told me that I’d love it. He’s absolutely right… I was messing with it for a couple hours already last night. I’m a huge fan of Illustrator and have used it for many years – but I’m design-challenged. I believe that I know a good design when I see it, but I often have
While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really pulls together what performs best and it’s a great example of… a combination of art