Xara: Create Visually Engaging Marketing Documents in Minutes

There’s not a day that goes by that I’m not working in Illustrator, Photoshop, and InDesign and I’m constantly frustrated by the lack of consistency in each tool’s offerings. I received a note from the team at Xara a week ago to take their online publishing engine for a test drive. And I’m absolutely impressed! Xara Cloud is a new smart design tool developed for non-designers that makes creating visual and professional business and marketing

The B2B Sales Pipeline: Turning Clicks into Customers

What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition counts and value. It also provides marketing departments with a sense of urgency as to

The 13 Most Popular B2B Content Marketing Tactics

This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is social media, articles on your website, newsletters, blogs, in-person events, case studies, videos, articles on

The Real Truth About Your Sales Funnel

First off, we love our sponsors at PaperShare, who have powered our resource library with all of our sponsors’ whitepapers and ebooks. I had a blast working on this infographic with them. During this process, we delved into why content marketing in no longer a single marketing channel; it truly is the foundation that powers all marketing efforts. Why, you might ask? Well, this statistic might or might not surprise you. According to Sirius Decisions: B2B

Kapost: Content Collaboration, Production, Distribution, and Analysis

For enterprise content marketers, Kapost provides a platform that assists your team in collaborating and producing content, workflows and distribution of that content, and analysis of the consumption of the content. For regulated industries, Kapost is also helpful in providing an audit trail on content edits and approvals. Here’s an overview: Kapost manages each step of the process in a single platform: Strategy – Kapost provides a persona framework where you define each stage in

SlideDog: Present Files Seamlessly

I’m not sure of any sales professional that hasn’t been stuck in front of a crowd or an important boardroom only to have issues with their presentation working. Slidedog hopes to end this by providing an application that builds your Powerpoints, PDFs, Prezi presentations, movies and even web pages in an offline application that you can even play from a USB drive with! You no longer have to worry about connectivity, application switching, or even