Vuelio: Your Media and Influencer Relationship Platform

Public relations has changed significantly with the explosion of media outlets in the digital era. No longer is it enough to pitch a few outlets and put together a monthly list of mentions of your brand. Today, the modern public relations professional has to handle an ever-growing list of influencers and publications, then prove the impact that they’re having on a brand. PR software has evolved from simple press release distribution to modern relationship management

Use These Tips and Tools To Conquer Your Marketing Workload

If you want to effectively manage your marketing workload, you have to do a better job of organizing your day, reassessing your network, developing healthier processes, and taking advantage of platforms that can help. Adopt Technology That Helps You Focus Because I’m a technology guy, I’ll start with that. I’m not sure what I’d do without Brightpod, the system I use to prioritize tasks, assemble tasks into milestones, and keep my clients aware of the

Why We Never Do Press Release Distribution Services Anymore

One of our clients surprised us today, they let us know that they signed up for a Press Release Distribution service recommended by one of their partners where they could distribute their press release to over 500 different sites. I immediately groaned… here’s why: Press Release Distribution services don’t rank the content you promote at all, so unless someone’s actively listening for specific press releases, they’re often never found in search results. Press Release Distribution

It’s Time to Stop Automated Press Release Distribution for SEO

One of the services we provide to our clients is monitoring the quality of backlinks to their site. Since Google has actively targeted domains with links from troublesome sources, we’ve seen a number of clients struggle – especially those who hired SEO firms in the past that backlinked. After disavowing all of the questionable links, we have seen improvements in ranking on multiple sites. It’s a laborious process where every link is checked and verified

How to Optimize a Press Release for Search

We work with some amazing public relations firms ourselves and with our clients. Public relations is still a great investment – our folks at Dittoe PR have gotten us mentions in the New York Times, Mashable and a host of other popular sites. While PR professionals understand how to write compelling press releases and get them distributed to the right audience, sometimes they don’t optimize the press releases as well as they could be for