Press Release

Martech Zone articles tagged press release:

  • Public RelationsPR Software with Journalist, Media, and Influencer Databases to Find and Pitch

    Media Relations Platforms To Find And Pitch Journalists and Influencers

    When we’re working with companies to assist in increasing their visibility online for building awareness and acquiring new customers, there are three general strategies that we recommend: Public Relations – pitching media outlets that already have a relationship with your target audience, whether it’s a traditional journalist and media outlet, or a publication (like Martech Zone) with an influencer operating…

  • Social Media & Influencer MarketingSmall Business Content Marketing Media Matrix

    The Small Business Content Marketing Media Matrix

    Content marketing strategies continue to change, especially with advancements in mobile technologies, and access to high bandwidth is becoming commonplace. Marketers need to be more resourceful in their approach to generating content. One thing we do is often work back in complexity… we design an animation and use the content for a webinar, we use that content for a presentation…

  • Content MarketingDepositphotos 21597427 s

    Best. Press Release. Ever.

    We get piles of press releases in our inbox every day and I’m guessing that 99% of them are deleted at a glance. That’s not to say they’re not useful… we’re always on the lookout for a relevant chunk of news that will impact you folks in our community. The advantage of press releases are the efficient distribution… the disadvantage…

  • Content Marketing

    How Easy is it to Do Business With You Online?

    Almost every day I get links to products or services online and it’s difficult for me to find what I need or navigate to where I wish to go. It’s amazing to me how difficult some companies build their websites. I would do business with many sites if they didn’t make it so damn impossible! I just made it all…

  • Content Marketing

    Verizon: Please Stop the Madness

    I received a text message from Verizon today: Free VZW Msg. Verizon Wireless is now offering a FREE V CAST Video software upgrade. To upgrade and dramatically improve your VCAST Video user experience, go to Get It Now –> Get PIX & FLIX–> Get New PIX –> Get New App –> Entertainment –> V CAST –> FREE Upgrade. To opt-out…

  • Ecommerce and Retail

    Where’s the Next Button?

    Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom…

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