PrestaShop
Martech Zone articles tagged PrestaShop:
- Analytics & Testing
Moosend: All The Marketing Automation Features To Build, Test, Track, and Grow Your Business
One exciting aspect of my industry is the continued innovation and dramatic drop in cost for highly sophisticated marketing automation platforms. Where businesses once spent hundreds of thousands of dollars (and still do) for great platforms… now the costs have dropped significantly while the featuresets continue to improve. We were recently working with an enterprise fashion fulfillment company that was…
- Ecommerce and Retail
ShippingEasy: Shipping Pricing, Tracking, Labeling, Status Updates, and Discounts For Ecommerce
There’s a ton of complexity with e-commerce – from payment processing, logistics, fulfillment, through to shipping and returns – that most companies underestimate as they take their business online. Shipping is, perhaps, one of the most important aspects of any online purchase – including cost, estimated delivery date, and tracking. Additional costs of shipping, taxes, and fees were responsible for…
- Ecommerce and Retail
Omnisend: An Easy-to-use Platform for E-commerce Email & SMS Marketing Automation
One of the most exciting advancements in marketing automation this year, in my opinion, has been the advancement of affordable solutions to automate your e-commerce marketing. Traditional marketing automation platforms have to be integrated and then each campaign developed over time – the implementations can take weeks or months before you can start seeing revenue. Now, these new platforms don’t…
- Ecommerce and Retail
Carts Guru: Marketing Automation for Ecommerce
It’s unfortunate that e-commerce platforms don’t make marketing a priority. If you have an online store, you’re absolutely not going to meet your full revenue potential unless you’re able to acquire new customers and maximize the revenue potential of current customers. Thankfully, there’s a great breed of marketing automation platforms out there that provide all the tools necessary to automatically…
- Ecommerce and Retail
How to Optimize Prestashop for Increased SEO and Conversions
Conducting business through an online store is commonplace these days with innumerable online stores flooding the Internet. Prestashop is a common technology behind many such websites. Prestashop is an open source e-commerce software. Almost 250,000 (almost 0.5%) websites across the world use Prestashop. Being a popular technology, Prestashop provides several ways in which a site built using Prestashop can be…