Privacy Concerns
Martech Zone articles tagged privacy concerns:
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Ecommerce and Retail
A Snapshot of Omnichannel Consumer Buying Behavior
Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the channel, and guides them through to…