Privacy Paradox

Martech Zone articles tagged privacy paradox:

  • CRM and Data PlatformsCheetah Digital

    Cheetah Digital: How to Engage Customers In The Trust Economy

    Consumers have built up a wall to protect themselves against bad actors, and have raised their standards for the brands they spend their money with. Consumers want to purchase from brands who not only demonstrate social responsibility, but who also listen, request consent, and take their privacy seriously. This is what’s called the trust economy, and it’s something all brands should…

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