Marketing Challenges – And Solutions – for 2021

Reading Time: 4 minutes Last year was a bumpy ride for marketers, forcing businesses in nearly every sector to pivot or even replace entire strategies in the face of unfathomable circumstances. For many, the most notable change was the impact of social distancing and sheltering in place, which created a huge spike in online shopping activity, even in industries where ecommerce was not previously as pronounced. This shift resulted in a crowded digital landscape, with more organizations vying for consumer

ePR is Breaking Marketing… in Europe

Reading Time: 4 minutes GDPR was introduced May 2018 and it was good. Well that’s a stretch. The skies didn’t fall in and everybody went about their day. Some more uninterrupted than others. Why? Because it ensured freely given, specific, informed and unambiguous consent was now required from a European citizen before a company could email them.  Okay… But let’s recap. Didn’t the marketing automation giants of the world, the HubSpots, Marketos etc. tell us content is king? If you create it,