At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a
Recent weeks have been eye-opening for me regarding the data scandals reported in mainstream news. I’ve honestly been taken aback by many of my peers in the industry and their knee-jerk reaction and response to how Facebook data was harvested and utilized for political purposes during the most recent campaign. Some History on Presidential Campaigns and Data: 2008 – I had an amazing conversation with a data engineer from President Obama’s first campaign who shared
This is another great infographic from CJG Digital Marketing, 10 Social Media Marketing Trends to Watch Out this 2015. It’s critical to review your content, social and mobile strategies to identify where you might have some gaps. 10 Social Media Marketing Trends to Watch Out this 2015 Content Marketing continues to get more social. Real Time Social Media Marketing will be a buzzword. Audio and Video will dominate social content. There’s a continued, steady shift
Marty and I were up at the Social Media Club in Chicago held by the good folks at Edelman. The topic was Transparency in Social Media and the panelists were Tom Chernaik, CEO of Cmp.ly, Michael Kiefer, GM at BrandProtect, Rich Sharp, SVP of Digital Health Group Edelman and Roula Amire, Managing Editor of Ragan.com. The discussion focused on the threat and risk associated with social media and how companies could plan, protect and respond
The music industry and piracy, the movie industry and torrents, newspapers and online news. What do all these have in common? Supply, demand and a shifting market. I’m a big fan of capitalism and lean quite a bit to the libertarian side of the political spectrum. I believe that free markets almost always find the right direction to move to. Every time I see the government cracking down on piracy, file-sharing and smuggling I wince.
Just as CAN-SPAM forever changed the email marketing industry, we’re due for some hefty regulation to be applied in the social media and mobile marketing space. While I’m not sure that the industry is in a sad state as the infographic below insists, I will defend the industry since it’s incredibly young and truly a new frontier. Tools and information have never been as available as they are today. I believe responsible marketers are utilizing