Kenshoo Paid Digital Marketing Snapshot: Q4 2015

Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50%

How Shopper Product Ratings Affect AdWords Merchants

Google rolled out an AdWords feature late in July to help shoppers make more informed buying decisions. Product Listing Ads (PLA) across Google.com and Google Shopping will now have product or Google shopping ratings. Think Amazon and that’s exactly what you’ll see when you search for products and services on Google. The product ratings will use the 5-star rating system with review counts. Let’s say you’re in the market for a new coffee maker. When