Design Effective E-commerce Product Pages

There are millions of ecommerce sites out there and, thankfully, developers, designers and consultants who work on ecommerce sites have tested practically every iteration of product page to maximize conversions. Invesp has published some fairly startling statistics when it comes to e-commerce sites: The average abandonment rate of shopping cart is 65.23% The average conversion rate of E-commerce store is only 2.13% The higher the average order value (AOV) the lower the product page effectiveness