15 Ways That Content Creators Can Monetize Their Work

Brands enlist content to drive awareness within their industry, acquire prospective clients that are researching online, and are using content to drive retention by assisting customers to be successful with their products or services. The challenge with a brand utilizing content is overcoming the hesitation associated with a prospect or customer seeing the content purely to drive revenue (which is what it’s for). Your branded content is going to always be biased toward your brand,

Native Advertising: A New Way of Promoting Your Products

If you’ve been marketing your products for a long time with little in the way of positive results, then maybe it’s time you considered native advertising as a permanent solution to your problems. Native ads will help you, particularly when it comes to boosting your existing social media ads as well as driving highly targeted users to your content. But first, let’s dive into the what of native ads before we think of the how.

How Product Packaging Influences the Customer Experience

The day that I bought my first MacBook Pro was a special one. I remember feeling how well the box was built, how the laptop was beautifully displayed, the location of the accessories… it all made for a very special experience. I continue to think that Apple has some of the best product packaging designers on the market. Every time I unbox any of their devices, it’s an experience. In fact, so much so that