MoEngage: Analyze, Segment, Engage, and Personalize the Mobile-First Consumer’s Journey

The mobile-first consumer is different. While their lives revolve around their mobile phones, they also hop between devices, locations, and channels. Consumers expect brands to always be in step with them and deliver personalized experiences across all physical and digital touch-points. MoEngage’s mission is to help brands analyze, segment, engage, and personalize the consumer’s journey. MoEngage Overview Analyze the Customer Journey Insights provided by MoEngage assist the marketer in mapping our the customer’s journey so

InMoment Study Reveals 6 Unexpected Keys to Personalization

Marketers associate personalized experiences with well-targeted advertising while consumers associate their customer experience (CX) with support and purchases. In fact, or purchase process personalization. The gap has been identified and fully documented in a new international study from InMoment, The Power of Emotion and Personalization: How Brands Can Understand and Meet Consumer Expectations. In every country surveyed, brands and consumers did not align when asked about personalization. The findings point to both the problem and

15 Ways to Increase Your Ecommerce Conversion Rate

We’ve been working with a vitamin and supplement store online to help increase their search visibility and conversion rates. The engagement has taken quite a bit of time and resources, but the results are already beginning to show. The site needed rebranded and redesigned from the ground up. While it was a fully functional site before, it just didn’t have a lot of the necessary elements to build trust and ease the conversions along for

Ecommerce Personalization Solutions Require These 4 Strategies

When marketers discuss e-commerce personalization, they typically talk about one or two features but miss all the opportunities to create a unique and individualized shopping experience for their visitor. Online retailers who have implemented all 4 features – like Disney, Uniqlo, Converse and O’Neill – are seeing the incredible results: While that sounds amazing, the industry is failing to implement these strategies. Reflektion has released the 2015 RSR Personalization Report, giving leading retailers a grade

Not Deploying a Personalized Experience Is Hurting You

At this year’s IRCE in Chicago, I interviewed David Brussin, the founder of Monetate, and it was an enlightening conversation on the changing expectation of consumers and the experience they’re expecting from retailers both online and off. The case for personalization is growing stronger and may have just reached a tipping point. Monetate’s recent Ecommerce Quarterly report is showing that bounce rates are up, average order values are down and conversion rates continue to decline.

Ambience: Relevant Product Recommendations in Content

There’s a world of content out there that’s growing every day. Much of the product marketing strategy is to get some product reviews distributed throughout the web, attract those readers back to a product page and then push the reader to convert. Sophia’s ecommerce platform Ambience™ inserts the product image and recommendation within the content – optimized for viewing and relevant to the content that’s discussed. This is driving significantly higher conversion rates per the