Reading Time: 5 minutes If that sounds unbelievable, it’s not. My girlfriend is an aesthetician and massage therapist in Fishers, Indiana. I was going to build her a site a few months ago, but couldn’t because of client work that took priority. Fast forward to the shut down and a lot of that work went by the wayside while my clients paused initiatives or changed priorities to deal with revenue losses. If I were to build a site in
Reading Time: 2 minutes If there’s one company online that gets to monitor and measure conversion rates across any variable, it’s the folks at Formstack! We’ve been friends, fans, and affiliates of the team for years, and it doesn’t hurt that they’re right here in Indianapolis! This newest data and infographic from Formstack points to 5 issues that may be severely hurting your conversion rates: Social Media Registration – perform way better than blank registration forms. In fact, Flat
Reading Time: 3 minutes Syndication is a highly effective way for online retailers to quickly increase the volume of product ratings and reviews (reviews) they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these on their eCommerce sites. By sharing their reviews with their distribution partners, brands can help products stand out and sell better, as higher review volumes have been proven to increase sales. Until now, such syndication
Reading Time: 4 minutes We were recently speaking with a client about utilizing social media and I was a bit taken aback at how negative they were. They honestly felt as though it was a waste of time, that they simply couldn’t achieve business results with their customers hanging around on Facebook and other sites. It’s disconcerting that this is still a prevalent belief by businesses after a decade of learning how to deploy the strategies and tools to
Reading Time: 2 minutes Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.