Product Video
Martech Zone articles tagged product video:
- Content Marketing Douglas KarrJan 26, 2024
What Impact Does Video Have On Your Digital Marketing?
Video has become an indispensable tool in the digital marketing arsenal, offering a compelling way for brands to engage with their audience. The statistics are convincing and underscore the necessity of integrating video into marketing strategies. The Impact of Video By Marketing Channel Advertising: Paid campaigns see a significant uplift from video integration. Video ads can boost engagement by 22%,…
- Ecommerce and Retail Douglas KarrDec 27, 2023
Billo: Boost Your E-Commerce Conversion Rates with Targeted User-Generated Videos
User-generated videos are social proof that builds consumer trust in your product or brand. Trust is a critical aspect of driving a visitor into a customer. Consumers who viewed user-generated videos had a 161% higher conversion rate than those who didn’t. Yotpo Data Labs The challenge of acquiring genuine, user-generated videos (UGC) for product promotion is significant. Traditional advertising methods often fall short in…
- Artificial Intelligence Douglas KarrDec 11, 2023
Steppit: Engage Your Customers with AI-Driven Instructional Videos
The impact of well-executed onboarding and how-to videos on customer retention cannot be overstated, especially in the context of platforms designed to enhance user experience and engagement. In fact: More than half (55%) of people say they’ve returned a product because they didn’t fully understand how to use it. Wyzowl Investing in impactful onboarding and how-to videos enhances customer understanding…
- Marketing & Sales Videos Douglas KarrFeb 23, 2020
Renderforest: Real-Time Video Editing and Animation Templates Online
We’re launching a new series of interviews here soon on the marketing technology blog with the assistance of Creative Zombie Studios. Our existing podcast with Edge of the Web Radio is amazing and airs regionally in Indianapolis on Saturday afternoons on Freedom 95… but sometimes we need to dig deep with the talent we wish to interview. With the background…
- Ecommerce and Retail Douglas KarrMay 28, 2016
15 Ways to Increase Your E-commerce Conversion Rate
We’ve been working with a vitamin and supplement store online to help increase their search visibility and conversion rates. The engagement has taken quite a bit of time and resources, but the results are already beginning to show. The site needed rebranded and redesigned from the ground up. While it was a fully functional site before, it just didn’t have…