Programmatic Advertising

Martech Zone articles tagged programmatic advertising:

  • Advertising TechnologyHow to improve programmatic advertising results

    4 Strategies For Improving Programmatic Advertising Results

    The introduction of programmatic advertising – automated purchasing and selling digital ad space – is one of the most significant breakthroughs in advertising. As most of us continually seek ways to increase our audience reach, every click, view, and interaction has become increasingly important. Programmatic ad spending soared to a staggering 418.4 billion U.S. dollars in 2021, and it’s expected…

  • Advertising TechnologyWhat is Ad Fraud? How To Prevent Ad Fraud

    Understanding and Combating Ad Fraud: A Comprehensive Guide

    Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers and diluting the effectiveness of ad campaigns. The global cost of ad fraud is estimated to reach $100 billion in…

  • Advertising Technologywhat is adtech guide

    Adtech Simplified: A Comprehensive Guide for Business Professionals

    In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…

  • Advertising TechnologyWhat is an Ad Server?

    What Is An Ad Server? How Does Ad Serving Work?

    An ad server is a technology platform that stores, manages, and delivers online advertisements to websites, mobile apps, and other digital platforms. It plays a crucial role in the ad ecosystem by facilitating the process of displaying ads to the right audience at the right time, based on various targeting criteria and campaign settings. Ad servers also provide tracking and…

  • Advertising TechnologyWhat is a Supply-Side Platform (SSP)?

    What Is A Supply-Side Platform (SSP)?

    A supply-side platform (SSP) is a critical component of the programmatic advertising ecosystem. It enables publishers to manage, sell, and optimize their ad inventory across multiple ad exchanges in real-time. In this article, we’ll explore the role of SSPs, how they fit into the overall marketing stack, and the problems they help publishers solve. To understand what an SSP is…

  • Advertising TechnologyWhat is a DSP? Demand Side Platform for Advertising

    What Is A Demand-Side Platform (DSP)?

    A demand-side platform (DSP) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and helps advertisers to target specific audiences more effectively. To understand what a DSP is and how it fits into the programmatic ad-buying…

  • Advertising TechnologyTelevision and the Internet: Marketing Takaways

    Marketing Takeaways for the Convergence of Television and Internet

    The convergence of television and the internet represents one of the most significant shifts in media consumption behavior and content distribution strategies in recent years. The television industry is undergoing a radical evolution, with a surge in new technologies and services that cater to the modern viewer’s demand for flexibility, choice, and convenience. These innovations have introduced a suite of…

  • Advertising TechnologyOnline Video Advertising Statistics and Trends

    Online Video Advertising Statistics And Trends

    While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening: Bandwidth – the expansion and support of high speed internet across both desktops and mobile (cellular).Adoption – virtually every platform has adopted both short and long video formats as part…

  • Advertising TechnologyWhat is Programmatic Advertising - Infographic, Leaders, Acronyms, Technologies

    Understanding Programmatic Advertising, Its Trends, and The Ad Tech Leaders

    For decades, advertising on the Internet has been rather disparate. Publishers chose to offer their own ad spots directly to advertisers or inserted ad real estate for ad marketplaces to bid and buy them. On Martech Zone, we utilize our ad real estate like this… utilizing Google Adsense to monetize the articles and pages with relevant ads as well as…

  • Advertising TechnologyMOLOCO Cloud - Programmatic Mobile App Ad Solutions

    MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps

    MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns…

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