MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud Features Include Exchanges – reach mobile
Programmatic advertising (the automation of buying and selling online advertising) has been a staple for modern marketers for many years and it’s easy to see why. The ability for media buyers to use software to purchase advertising has revolutionized the digital advertising space, removing the need for traditional manual processes such as requests for proposals, tenders, quotes, and, most notably, human negotiation. Traditional programmatic advertising, or managed service programmatic advertising as it’s sometimes referred to,
The web is the most dynamic and inventive medium to ever exist. So when it comes to digital advertising, creativity should be unbounded. A publisher should, in theory, be able to radically differentiate its media kit from other publishers in order to win direct sales and deliver unparalleled impact and performance to its partners. But they don’t — because they’ve been focused on what ad tech says publishers should do, and not the things they
One of the continued themes that I hear about advancements in technology is that it will put jobs at risk. While it may be true within other industries, I seriously doubt that it will have that impact within marketing. Marketers are overwhelmed right now as the number of mediums and channels continues to increase while marketing resources remain static. Technology affords the opportunity to automate repetitive or manual tasks, providing marketers with more time to
As mentioned previously in Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising, this is a two part series of articles focusing on paid media, artificial intelligence and native advertising. I spent the last several months conducting copious amounts of research in these specific areas which culminated into the publication of two free ebooks. The first, Everything You Need to Know About Marketing Analytics and Artificial Intelligence,
While there are quite a few ad networks where advertisers can buy campaigns and manage their campaigns, demand-side platforms (DSPs) – sometimes referred to as buy-side platforms – are much more sophisticated and provide a much wider array of tools to target, place real-time bids, track, retarget, and further optimize their ad placements. Demand-side platforms enable advertisers to reach billions of impressions in advertising inventory that can’t be realized on platforms like search or social.
We’ve observed online publishers struggling this year. Many of increased their content output, expanded their topic coverage, purchased audience to increase their viewing statistics, and opened their sites to any or all advertising. Personally, I believe that’s a mistake. We’ve avoided buying audience, kept our topics tight, and we have turned down advertising repeatedly from off-topic advertising. Thankfully, advertising networks are responding. An estimated $160 billion will be spent globally on digital advertising this year, according
Until recently, digital marketers and ad agency professionals who were looking to make programmatic ad buys confronted a black box data scenario. Most aren’t engineers or data scientists, and they had to take a leap of faith and trust the data provider’s claims about data quality, reviewing results after implementation — and after the purchase was already made. But what should marketers and agencies look for in a data provider? How can they determine which