How Publishers Can Prepare A Tech Stack To Reach An Increasingly Fragmented Audience

2021 will make it or break it for publishers. The coming year will double the pressure on media owners, and only the savviest players will stay afloat. Digital advertising as we know it is coming to an end. We are moving to a much more fragmented marketplace, and publishers need to rethink their place in this ecosystem. Publishers will face critical challenges with performance, user identity, and the protection of personal data. In order to

What is Programmatic Advertising & Marketing?

The marketing technology is progressing right now and many people may not even realize it. Digital media started with communication and media-centric marketing. An example might be that a company would create its schedule of content, sales, advertising and mail. They may tweak and optimize them for delivery and optimal click-through rate, but more or less the content was delivered on the schedule of the business – not the lead or customer. Marketing automation brought

14 Troubling Trends with Agencies

Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our clients. On the other side, we often struggle because enterprise companies don’t want to balance another agency in their marketing mix. We’ve had some fun poking at challenging clients in our industry. But in all