Sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being enhanced by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways. The batch and blast days are shifting behind us as systems become better at targeting and predicting the behavior of consumers and businesses.
2019 is driving closer and the constant evolution in the advertising landscape continues to change the way we do digital advertising. We’ve already watched some new digital trends, but according to the stats, less than 20% of businesses implemented new trends in their digital advertising strategy in 2018. This faсt causes controversy: we watch the new trends that expect to make waves in the upcoming year, but usually, stick to the old path. 2019 can
One of the continued themes that I hear about advancements in technology is that it will put jobs at risk. While it may be true within other industries, I seriously doubt that it will have that impact within marketing. Marketers are overwhelmed right now as the number of mediums and channels continues to increase while marketing resources remain static. Technology affords the opportunity to automate repetitive or manual tasks, providing marketers with more time to