Promotion
Articles Tagged promotion:
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Content Marketing
What is Content Marketing? The Strategies Driving Results in 2025
Even though we’ve been writing about content marketing for over a decade, I think it’s essential that we address basic questions for both marketing students and validate the information provided to experienced marketers. Content marketing is a broad term that encompasses a wide range of activities. The term content marketing itself has become the norm in the digital age… I…
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Social Media & Influencer Marketing
Mastering the X Algorithm for Maximum Business Impact
Navigating the world of social media can feel like a constantly changing game, especially for businesses trying to make a meaningful impact. On X (formerly Twitter), where speed and engagement define success, it’s crucial to understand how the platform’s algorithm works to maximize visibility and interaction. Fortunately, X has provided insights into its algorithm, offering a blueprint for businesses to…
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Content Marketing
Blogging for Feet? How Charities Can Leverage Blogs to Showcase Their Impact
Blogging and social media have become powerful tools for businesses to connect with their audience personally. However, many NPOs often overlook the potential of leveraging their philanthropic efforts to further engage with their followers. By promoting the charities they support, businesses can showcase their caring side and help these non-profit organizations gain much-needed exposure. Life’s most persistent and urgent question…
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Sales and Marketing Training
Crafting a Winning Go-to-Market (GTM) Strategy: Framework and Focus
In my current company, the organization was focused on developing its intellectual property, and it took every ounce of investment funding and effort to produce the results they were looking for before going mainstream. They hired me to solidify the messaging and visuals now and take them there. It’s been an incredible journey—with a steep learning curve and a ton…
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E-commerce and Retail
15 Strategies for Increasing Customer Spend at Your Retail Outlet
Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product, Price, Place, and Promotion – have long been the cornerstone of marketing strategies. However, as the business environment evolves, these…
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Marketing Books
How and Why To Write a Book
It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…
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Content Marketing
The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends
Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…
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Social Media & Influencer Marketing
What Are The Differences In B2B Marketing Strategies With LinkedIn Versus Facebook
Business-to-business (B2B) Marketers are often distracted in their advertising and marketing efforts by focusing solely on a channel’s reach. Whenever I’m speaking with clients about the channels they utilize or don’t utilize, it’s essential to understand the motivation of their buyers for using the platform they’re on. Let’s discuss why users generally utilize LinkedIn vs. Facebook: LinkedIn Professional Networking: LinkedIn…
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Paid and Organic Search Marketing
20+ Ways to Get Your Content Ranking Better than Your Competitor
It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a…
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Sales and Marketing Training
What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog’s age… I was on blogger previously). I do believe it’s worth publishing and helping business professionals better realize what MarTech was, is, and the future of what it will be. First, of…